Sign up below to access our online video Press Officer Training course - (5 CPD points)
This option saves you booking an e-learning slot with our trainer by downloading a course for a reduced fee.
The relationship between journalists and press officers is critical, but very often what the press team want from their promoted story and what the journalist is after, are two different things.
Mentor's Press Officer course will support your press team in understanding what makes a journalist 'tick', when you want to work with the media to promote a story or raise awareness of an issue.
Using Mentor's tried and tested coaching tips and easily digestible techniques, we'll demonstrate what news is and how to create and identify a story that will whet a journalist's appetite.
Sign up to the secure Teachable site here:
https://mentormediatraining.teachable.com/
Our online course now overcomes this while staying well within your personal development budget
This course covers;
- Writing press releases.
- Contacting journalists.
- Triaging media enquires.
- Crisis planning.
- Interview types.
- Messaging, bridging and impactful language.
- Preparing a spokesperson.
- Staying in control.
- Avoiding journalist bear traps.
- Managing press conferences.
Who should attend;
Junior to mid-level press officers and media relations managers
Press teams looking to further their CPD cycle for the year. Each course contains 5-10 points.
Press officers who require a degree of 'up-skilling' to handle crisis communications
Press officers who may be dealing with an issue which may require sensitive press handling.
Mentor has enjoyed a lengthy relationship with GWR, firstly through media training for middle managers.
This has developed into a fully integrated programme of training across crisis, media skills, social media and internal communications videos.
We are now rolling out a longer term programme, where staff can progress through their own continuing professional development, into expert ambassadors and commentators on behalf of the company.
Watch a video testimonial here:
We've provided support and coaching for senior management in the run up to major events in 2017.
Mentor has worked with Bristol International Airport for many years, handling its exercise media simulation, media training and now a tranche of advanced social media resilience training.
Media Relations Manager Jacqui Mills explains why Bristol Airport chose to use Mentor for our social media crisis simulation training:
Mentor provided mock media interviews during the recruitment process for a very senior position
"We commissioned Mentor to conduct crisis media training for our executive team. Without exception, everyone found it extremely professional, challenging, useful and enjoyable. Dave brings the subject matter to life, drawing upon considerable knowledge and insight. I would highly recommend the team at Mentor."
Mark Lambert, Head of Communications and Marketing, Gloucestershire Care Services NHS Trust
Mentor recently provided a seminar in reputation management for members of the press and communications team. We’ve also delivered presentation masterclasses for partners in Europe.
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