MEDIA SIMULATION
Incident & Crisis Simulation Training
Regular incident testing is a critical part of any business continuity or crisis management plan, and is now increasingly required for insurance, tendering, governance and compliance purposes.
HOW WE CAN HELP
From FTSE 100 companies to major charities, our simulations help teams respond confidently when it matters most.
At Mentor, our specialist training and video teams help organisations test, strengthen and refine their crisis preparedness through highly realistic simulations. Our clients range from FTSE 100 organisations to major charities and not-for-profit organisations, all of whom need to be confident their teams can respond calmly, clearly and effectively under pressure.
We provide full-service crisis simulation products designed to replicate real-world media and reputational challenges. These include mock TV news reports and “as-live” bulletins, mock radio news reports, social media simulation via our unique Splutter platform, and simulated press, online and digital news pages. We also provide specialist guest experts and role-play actors, alongside access to professional journalists and camera crews to ensure complete realism.
Social media resilience is now essential for all organisations. Our multimedia training tests and improves your ability to respond in real time to reputational threats, misinformation and online crisis situations. Recently, we delivered simulated news bulletins for a major high-street brand’s crisis continuity exercise, helping their team experience the pressures of a fast-moving incident environment.
Whether you're strengthening corporate governance, crisis preparedness, or business continuity planning, Mentor helps organisations build resilience when it matters most.
Strengthen crisis preparedness, governance and business continuity
HOW WE DO IT
Our crisis simulations are carefully designed to mirror the pace, pressure and unpredictability of real incidents.
We begin by writing a fully timed incident scenario, tailored to your organisation, sector and objectives. The exercise is then introduced in stages throughout the day, allowing situations to escalate naturally and teams to respond as they would in a live incident.
Teams are required to make real-time decisions and record response actions, engaging with simulated media, social channels and stakeholder pressures as the scenario unfolds. Our specialist training teams, journalists and role-play actors bring total authenticity to each exercise.
Mentor can also design and manage your full incident management exercise, working alongside partner agencies such as emergency services. We provide trained “journalist” teams with experience in TV, radio, print and breaking-news reporting to ensure a realistic and challenging experience.
Our consultants review performance and crisis communication processes on the day and during follow-up evaluation, helping teams identify strengths, gaps and areas for improvement. Our experts ensure your organisation is equipped to respond confidently, clearly and effectively when it matters most.
Strategic Media Training
Great trainers, highly engaging. I definitely feel better equipped for handling these sort of situations in the future. Definitely worth the investment and I would say it is essential for anyone in a role that may be asked to represent the force in the media. Appreciating the transferable skills is an added extra.
Chief Superintendent, Sussex Police
Dave and Rachel recently ran a strategic media training session with our senior exec team at Fairhive and it’s always a pleasure when we work with them. They are professional trainers with a dedication to helping individuals. Throughout the session they demonstrated a deep knowledge of strategic media providing an individualised training session with both local and national examples. They were able to keep the group engaged and positive and have the ability to adapt to the needs of each participant; providing constructive feedback during the recording element of the training.
Katie Ayala, Fairhive Housing, Aylesbury
An afternoon doing Media training with Dave Mason from Mentor was pure gold for me. It was fun, challenging and full of journalistic and business insight. Dave is a seasoned professional whose understanding of print, broadcast and social media is hard to fault. His real skill is to help you articulate your own story and ensure that you enter any media interview on the front foot, with an arsenal of tactics to help you. I can’t recommend him highly enough.
Professor Tansy Jessop, Pro Vice-Chancellor for Education, University of Bristol
Thanks for the engaging and knowledgeable session. It was great for our senior team to have the opportunity to practice and gain feedback in a real studio setting that the Mentor Media Training team made feel very relaxed. We look forward to putting it into practice.
Jo Gillow, Head of Marketing, Bath Building Society
Crisis Training
Thank you so much for the training yesterday. It was the perfect combination of insight and practical application, brought to life through the experience, knowledge and the stories yourself and Chris shared. We all enjoyed the day and took so much from it: definitely one of the best training sessions I’ve been on.
Juliet Allister, Head of Brand and Sustainability, Cornish Mutual
Thanks to Mentor for a brilliant day of training around crisis comms. It’s amazing how comfortable you can get in front of the camera if you just follow the techniques! Really worthwhile business continuity preparation for the team.
Gemma White, Woodbridge School
Presentation
Hugely informative. Getting a ‘magic formula’ for structuring a presentation and targeting the audience was most useful. Relaxed and professional tutoring.
Jon Buck, First Vice President, ProLogis
Strategic Communication – AI in Comms Workshop
The communications team really enjoyed it and found it quite inspiring. Appreciate your time and dedication to making the session useful to us as a University. It really hit the points we wanted to.
Robyn Austin-Montague, Media and PR Manager, Portsmouth University
TESTIMONIALS
OUR CLIENTS
Here is just a small selection of companies we have worked with
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