Mentor Media Training Tips

One Minute Essential Media Training Tips

Our training is mobile, agile and bespoke, so we thought it was time to give you some really useful media training tips in video format.


Watch our handy one minute guide to giving a more confident radio interview.

* Radio is a wonderful medium for painting pictures, so use visual ideas when you speak. We may hear what you say, but do we SEE what you mean?

* Avoid jargon, keep your language plain and simple - ALWAYS. Regardless of content.

* Don't waste time with platitudes or references to the presenter's name, if you're being asked a straight question - get on with it.


Watch our media training tips for giving TV interviews;

For a full transcript of each video, click here


Each week, we'll post another video clip with some 60 second essential media training tips on subjects such as; radio interviews, TV, press, social media messaging and crisis communications. 

Do pop back again to view our next video clip. You can sign up to receive all of them; or to enquire about one of our range of media, social and presentations skills courses. We hope you find them useful!


Article Author: Dave Mason

Dave is Mentor Media Training's Managing Director. He is a CIPR Accredited Practitioner and regularly trains for the PR industry institute. His extensive career in broadcasting spans 30 years across radio and television. He has coached executives from major public and private sector organisations, as well as the UK Armed Forces/NATO, around the world for the past decade. Dave is respected for his inspiring training, which is supportive and concentrates on fast learning development. A founding presenter and shareholder of Somerset’s Orchard FM, he went on to work extensively in commercial radio around the UK, as well as BBC News, where he was a Correspondent at BBC Radio 5 Live and Radio 1 Newsbeat. Dave has been a TV presenter, reporter and producer at ITN, GMTV, (ITV Breakfast), ITV News Westcountry and HTV West. He was one of GMTV’s senior producers for a decade, covering major international, domestic, political and entertainment stories. His roles have included senior news producing and planning, undercover investigations, war reporting and features production. He still broadcasts as a crisis communications pundit on LBC, BBC Radio and is a visiting lecturer at the Universities of Bath Spa, Gloucestershire and the Cardiff School of Journalism. He is the author of 'Handling the Media In Good Times & Bad'.