Strategic Communication Courses
In response to demand from new and existing clients, Mentor has developed a new course and consultancy options for supporting your communications and marketing teams in a post-pandemic, convergent world.
Mentor, now in its 25th year, is perfectly placed to support you and your teams in building an innovative, agile, digital communication team. Our friendly marketing and communication experts, can audit your communication strategy, finding ways to develop it over the coming years or during times of change and transformation.
One of the common 'growing pains' we hear about in communications teams, is the treadmill of reactive operations, with little time to focus on longer term strategic aims.
We'll work alongside you to help set out a strategic direction for your content to reach the audiences with which you need to connect. The course combines a balance of theory and practical exercises to accelerate your desired outcomes.
What the course covers:
Developing a strategic approach to communication for any audience
Let's have a conversation: click contact above
Mentor has enjoyed a lengthy relationship with GWR, firstly through media training for middle managers.
This has developed into a fully integrated programme of training across crisis, media skills, social media and internal communications videos.
We are now rolling out a longer term programme, where staff can progress through their own continuing professional development, into expert ambassadors and commentators on behalf of the company.
Watch a video testimonial here:
We've provided support and coaching for senior management in the run up to major events in 2017.
Mentor has worked with Bristol International Airport for many years, handling its exercise media simulation, media training and now a tranche of advanced social media resilience training.
Media Relations Manager Jacqui Mills explains why Bristol Airport chose to use Mentor for our social media crisis simulation training:
Mentor provided mock media interviews during the recruitment process for a very senior position
"We commissioned Mentor to conduct crisis media training for our executive team. Without exception, everyone found it extremely professional, challenging, useful and enjoyable. Dave brings the subject matter to life, drawing upon considerable knowledge and insight. I would highly recommend the team at Mentor."
Mark Lambert, Head of Communications and Marketing, Gloucestershire Care Services NHS Trust
Mentor recently provided a seminar in reputation management for members of the press and communications team. We’ve also delivered presentation masterclasses for partners in Europe.
