WHITE PAPER: Twitter + Musk: what next for digital communication?

In our new white paper, Mentor's social media guru Nigel Fryatt navigates the now tumultuous world of social media, created by the buyout of Twitter by Elon Musk. What of its future, the state of the social landscape and the future of digital communication? And how should organisations pivot?

The background to our research follows on from Mentor's Splutter team being asked by an international defence college, to write a research paper on social simulators and digital communication.

You can download a free copy of the full updated report, including our thoughts on the latest social developments, here; https://splutter.training/#digitalcommunication

For more information on how we can support your team with social media training, crisis simulation exercises and scoping your crisis communication planning, see our courses page or email: nigel@splutter.training

Nigel Fryatt, Splutter Social Simulation by Mentor

Article Author: Dave Mason

Dave is Mentor Media Training's Managing Director. He is a CIPR Accredited Practitioner and regularly trains for the PR industry institute. His extensive career in broadcasting spans 30 years across radio and television. He has coached executives from major public and private sector organisations, as well as the UK Armed Forces/NATO, around the world for the past decade. Dave is respected for his inspiring training, which is supportive and concentrates on fast learning development. A founding presenter and shareholder of Somerset’s Orchard FM, he went on to work extensively in commercial radio around the UK, as well as BBC News, where he was a Correspondent at BBC Radio 5 Live and Radio 1 Newsbeat. Dave has been a TV presenter, reporter and producer at ITN, GMTV, (ITV Breakfast), ITV News Westcountry and HTV West. He was one of GMTV’s senior producers for a decade, covering major international, domestic, political and entertainment stories. His roles have included senior news producing and planning, undercover investigations, war reporting and features production. Dave still broadcasts as a crisis communications pundit on Talk TV / Radio, BBC Radio and is a visiting lecturer at several universities. He is a non-executive Trustee of community station Radio Bath and the author of 'Handling the Media In Good Times & Bad'.