Article Author: Magnus Carter, FCIPR
Magnus is one of our crisis communications specialists, handling all aspects of crisis training, planning and exercise management. As Mentor's founding consultant, he has an international reputation for media and crisis communications consultancy. Magnus started his career as a newspaper journalist, later spending 25 years in news and current affairs broadcasting, working with the BBC and commercial companies in both radio and television. He is an associate consultant of Bristol Business School at the University of West of England, where he was a senior lecturer in postgraduate journalism before founding Mentor Consultancy in 1998. Magnus has worked with many corporate and public sector clients to ensure that media encounters become a positive opportunity, even in times of crisis. He is a Fellow of and trainer for the Chartered Institute of Public Relations. Magnus is author of Handling the Media! and several published articles on reputation management.