Mentor launches new book 'Handling the Media in Good Times & Bad'

Mentor launches new book; 'Handling the Media in Good Times & Bad'


Mentor is delighted to announce the publication of a new book, 'Handling the Media in Good Times and Bad', by Rudling House.

A must-read for anyone thinking about navigating the choppy waters of media engagement, whether traditional news organisations, or user-generated-content. It is an equally important companion guide for communications professionals who are required to brief executives in media handling. 

 It is available on pre-order from Waterstones & Amazon from today. The book goes on sale on September 24th 2018.

If you have an Amazon account;

Written by Mentor's Head of Media & Crisis Training, Dave Mason, the book updates many media training techniques to take account of the modern digital newsgathering landscape. 

Describing the book, Dave said; "For me, it's an exciting way of distilling all the learning that we impart in the theory section of our media and crisis courses. It can't replace the valuable practical element of going on a course, but it's perfect for communications and PR professionals."

Having recently appeared on BBC Radio, LBC and TalkRadio, to talk about corporate reputation management issues, Dave Mason is available for interview. Please contact; 0117 305 8900















Article Author: Dave Mason

Dave is Mentor Media Training's Managing Director. He is a CIPR Accredited Practitioner and regularly trains for the PR industry institute. His extensive career in broadcasting spans 30 years across radio and television. He has coached executives from major public and private sector organisations, as well as the UK Armed Forces/NATO, around the world for the past decade. Dave is respected for his inspiring training, which is supportive and concentrates on fast learning development. A founding presenter and shareholder of Somerset’s Orchard FM, he went on to work extensively in commercial radio around the UK, as well as BBC News, where he was a Correspondent at BBC Radio 5 Live and Radio 1 Newsbeat. Dave has been a TV presenter, reporter and producer at ITN, GMTV, (ITV Breakfast), ITV News Westcountry and HTV West. He was one of GMTV’s senior producers for a decade, covering major international, domestic, political and entertainment stories. His roles have included senior news producing and planning, undercover investigations, war reporting and features production. He still broadcasts as a crisis communications pundit on LBC, BBC Radio and is a visiting lecturer at the Universities of Bath Spa, Gloucestershire and the Cardiff School of Journalism. He is the author of 'Handling the Media In Good Times & Bad'.