Mentor launches e-learning video portal

Mentor Training launches online video course

If you're a PR or 'comms' professional with very little spare time, are struggling to get on to an 'open' course, but need those #CPD (Continuing Professional Development) points - you've come to the right place!

We also do our CPD for CIPR and getting those vital points can be critical, so we've designed a useful lunch break video course, which will give you 5 CPD points.

Sign up to the secure Teachable site here:




At Mentor, we've struggled over the years with organising open courses, due to drop-out rates and the courses not always lending themselves to be made bespoke for the few attendees.

Our online course now overcomes this for the price of a latte and a chocolate brownie!



 This course covers;

- Writing press releases.

Contacting journalists.

Triaging media enquires.

Crisis planning.

Interview types.

Messaging, bridging and impactful language.

Preparing a spokesperson.

Staying in control.

Avoiding journalist bear traps.

Managing press conferences.


Dave was a founder and launch voice of Somerset’s first commercial radio station, Orchard FM in 1989, going on to present and produce programmes at HTV West, BBC Radio 5 and Radio 1, ITV News, and Breakfast TV station, GMTV.

He is the author of the media training bible, 'Handling the Media in Good Times & Bad', published by Rudling House. 

Article Author: Dave Mason

Dave is Mentor Media Training's Managing Director. He is a CIPR Accredited Practitioner and regularly trains for the PR industry institute. His extensive career in broadcasting spans 30 years across radio and television. He has coached executives from major public and private sector organisations, as well as the UK Armed Forces/NATO, around the world for the past decade. Dave is respected for his inspiring training, which is supportive and concentrates on fast learning development. A founding presenter and shareholder of Somerset’s Orchard FM, he went on to work extensively in commercial radio around the UK, as well as BBC News, where he was a Correspondent at BBC Radio 5 Live and Radio 1 Newsbeat. Dave has been a TV presenter, reporter and producer at ITN, GMTV, (ITV Breakfast), ITV News Westcountry and HTV West. He was one of GMTV’s senior producers for a decade, covering major international, domestic, political and entertainment stories. His roles have included senior news producing and planning, undercover investigations, war reporting and features production. He still broadcasts as a crisis communications pundit on LBC, BBC Radio and is a visiting lecturer at the Universities of Bath Spa, Gloucestershire and the Cardiff School of Journalism. He is the author of 'Handling the Media In Good Times & Bad'.