A Media First for UK Communication Coaching: Mentor's new AI chat-companion, "Ask Dave"

🎤 Introducing "Ask Dave": the UK’s first AI-powered media training support tool, exclusively for our clients.

Finished your course? But 6 weeks later need a reminder on how to handle nerves, prep key messages, or bridge tricky questions?

Now you don’t need the slides, you’ve got "Ask Dave".

💬 Available 24/7 after your training
🧠 Built from 25 years of media & presentation coaching expertise
✅ Aligned with CIPR best practice

Recent testimonial: "I felt very well prepared. I had a practice interview using it and printed out my key responses. Really happy I prepped because I felt strong and vibey, and now I'm ready for another time. Thank you!"

At Mentor Media Training, we’ve always believed that the real value of a course comes not just on the day, but in what you take away and how you use it afterwards.

That’s why we’re proud to launch a UK first: our new AI-powered post-training companion, Ask Dave, an exclusive support tool for clients who complete a Mentor training course.

Built from 25 years of media coaching expertise and aligned with CIPR national best practice, Ask Dave is your on-demand chat assistant: available 24/7 to help you refresh your learning, sharpen your skills, and feel confident for your next media moment. It's a media academy in your pocket.

Why we created it

One of the biggest issues in media and presentation training is what we call training decay, that frustrating drop-off in confidence and recall when you don’t get to practise regularly. Delegates often ask, “Can I have the slides?” or “What was that bridging phrase again?” a few weeks later.

So we built something better.

Ask Dave brings all of that learning back, instantly and in context, in a way that’s practical, accessible, and highly relevant.

What can Ask Dave do?

Whether you're prepping for a media interview, internal presentation, podcast appearance or public panel, Ask Dave can:

• Remind you of key techniques: bridging and reframing strategies.

• Help manage nerves and body language: with calm, focused tips for relaxation and clarity.

• Offer message prep tools: structures for how to ‘own the interview’.

• Answer FAQs from your course: in a format that’s clear, conversational, and quick to access.

It’s like having your trainer on hand whenever you need a boost.

Case Study: Mentor recently worked with an established 80's pop star, who was due to conduct an interview on radio. She'd had some remote coaching from Dave IRL, but wanted to try the AI-support companion to take right up to the moment of her interview. After the interview, she wrote to our human Dave;

"I felt very well prepared. I had a practice interview using it and printed out my key responses. Really happy I prepped because I felt strong and vibey, and now I'm ready for another time. Thank you!"

Who gets access?

Ask Dave is available exclusively to clients who complete a Mentor training course. Whether you’ve attended a media training session, press officer workshop, or crisis comms simulation, you’ll receive a private link and login post-training to use the tool at your own pace.

And of course, it’s confidential, secure, and designed purely for reinforcing your learning experience.

A UK media training first

We believe Ask Dave is the first tool of its kind in the UK media coaching space, and it reflects our commitment to making every part of the training journey valuable: before, during and long after the course itself.

We’ve invested in Ask Dave because we believe communication confidence shouldn’t stop when the session ends. With the right support, it should grow.

Ready to unlock Ask Dave?

Book your next session with us and you’ll automatically receive access to Ask Dave post-training: helping you embed, retain and apply your new skills when it matters most.

But don't just take our word for it: Chief Customer Officer Emma works with a UK building society and used Ask Dave during the session too;

"As someone who tends to overthink and reflect deeply, I found myself slightly overwhelmed by the wealth of fantastic insights shared during the media training session. Using the AI support tool was a turning point: it helped me cut through the noise of my own thoughts and reconnect with the core message I wanted to convey. Within moments, it offered clarity, structure, and confidence, allowing me to rejoin the session feeling energised rather than deflated. This was a first for me, using an AI tool in a session and in this way, but is a clear example of how this AI tool can support real-time learning and message development in a way that’s both empowering and human. Thanks “Ask Dave”!"

Because great media training doesn’t end at 5pm. It evolves with you. 

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