Press Officer Training - (5/10 CPD points)
The relationship between journalists and press officers is critical, but very often what the press team want from their promoted story and what the journalist is after, are two different things.
Mentor's Press Officer course will support your press team in understanding what makes a journalist 'tick', when you want to work with the media to promote a story or raise awareness of an issue.
Using Mentor's tried and tested coaching tips and easily digestible techniques, we'll demonstrate what news is and how to create and identify a story that will whet a journalist's appetite.
Sign up to the secure Teachable site here:
Our online course now overcomes this for the price of a latte and a chocolate brownie!
This course covers;
- Writing press releases.
- Contacting journalists.
- Triaging media enquires.
- Crisis planning.
- Interview types.
- Messaging, bridging and impactful language.
- Preparing a spokesperson.
- Staying in control.
- Avoiding journalist bear traps.
- Managing press conferences.
Who should attend;
Junior to mid-level press officers and media relations managers
Press teams looking to further their CPD cycle for the year. Each course contains 5-10 points.
Press officers who require a degree of 'up-skilling' to handle crisis communications
Press officers who may be dealing with an issue which may require sensitive press handling