MEDIA TRAINING -
EFFECTIVE COMMUNICATION
Live, in person training | CPD Standard Training
Clear communication matters. Whether you’re facing journalists, leading a team, or representing your organisation publicly, gain the skills and confidence you need to perform when it counts.
Mentor uses a range of highly trained journalist trainers who bring experience from national press, BBC News, ITN and Sky.
WHAT WILL YOU LEARN?
Courses are delivered live and in person, with small groups to allow tailored coaching.
We also recreate real broadcast scenarios using professional radio and TV equipment, either at your place or ours.
This is a practical, hands-on course focused on real-world communication, not theory. You’ll work with experienced trainers and journalists to build confidence, sharpen messages and handle pressure calmly and clearly.
Depending on level and role, the course covers:
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Developing clear, confident key messages that cut through
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Understanding how journalists think and what makes news
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Handling live and pre-recorded TV, radio, podcast and video interviews
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Communicating effectively across digital, print, social and broadcast media
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Taking control of interviews and landing your points under pressure
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Managing difficult or unexpected questions
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Presenting confidently on camera - in person or remotely
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Practical interview exercises with supportive, constructive feedback
Flexible options are available to suit your time, location and circumstances.
If you’re relying on last-minute “lines to take” and hoping for the best, it’s time to prepare properly.
WHO IS IT AIMED AT?
We offer Effective Communication training at different levels, all tailored to your experience and responsibilities:
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Senior leaders and executives who represent their organisation publicly
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Established spokespeople who want a refresher before interviews
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Managers and subject experts who may be asked to speak to the media
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Communications, marketing and PR professionals working with journalists and media outlets
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Teams producing in-house video, podcast or social content
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Anyone facing live, recorded or remote interviews where “no comment” isn’t an option
We work with small groups for maximum impact, and also offer one-to-one coaching for senior leaders with busy diaries.
Strategic Media Training
Great trainers, highly engaging. I definitely feel better equipped for handling these sort of situations in the future. Definitely worth the investment and I would say it is essential for anyone in a role that may be asked to represent the force in the media. Appreciating the transferable skills is an added extra.
Chief Superintendent, Sussex Police
Dave and Rachel recently ran a strategic media training session with our senior exec team at Fairhive and it’s always a pleasure when we work with them. They are professional trainers with a dedication to helping individuals. Throughout the session they demonstrated a deep knowledge of strategic media providing an individualised training session with both local and national examples. They were able to keep the group engaged and positive and have the ability to adapt to the needs of each participant; providing constructive feedback during the recording element of the training.
Katie Ayala, Fairhive Housing, Aylesbury
An afternoon doing Media training with Dave Mason from Mentor was pure gold for me. It was fun, challenging and full of journalistic and business insight. Dave is a seasoned professional whose understanding of print, broadcast and social media is hard to fault. His real skill is to help you articulate your own story and ensure that you enter any media interview on the front foot, with an arsenal of tactics to help you. I can’t recommend him highly enough.
Professor Tansy Jessop, Pro Vice-Chancellor for Education, University of Bristol
Thanks for the engaging and knowledgeable session. It was great for our senior team to have the opportunity to practice and gain feedback in a real studio setting that the Mentor Media Training team made feel very relaxed. We look forward to putting it into practice.
Jo Gillow, Head of Marketing, Bath Building Society
Crisis Training
Thank you so much for the training yesterday. It was the perfect combination of insight and practical application, brought to life through the experience, knowledge and the stories yourself and Chris shared. We all enjoyed the day and took so much from it: definitely one of the best training sessions I’ve been on.
Juliet Allister, Head of Brand and Sustainability, Cornish Mutual
Thanks to Mentor for a brilliant day of training around crisis comms. It’s amazing how comfortable you can get in front of the camera if you just follow the techniques! Really worthwhile business continuity preparation for the team.
Gemma White, Woodbridge School
Presentation
Hugely informative. Getting a ‘magic formula’ for structuring a presentation and targeting the audience was most useful. Relaxed and professional tutoring.
Jon Buck, First Vice President, ProLogis
Strategic Communication – AI in Comms Workshop
The communications team really enjoyed it and found it quite inspiring. Appreciate your time and dedication to making the session useful to us as a University. It really hit the points we wanted to.
