VIDEO COMMUNICATION & VIDEO JOURNALISM WORKSHOPS
Live, in-person training | Practical, creative workshops
Video is now central to how organisations communicate - internally, externally and with the media. Done well, it gives you a real edge. Done badly, it can dent your credibility.
Mentor runs highly practical, creative workshops designed to help you develop better video content for websites, social media and internal communications and to grab the attention of an increasingly resource-diminished media.
WHAT WILL YOU LEARN?
Sessions incorporate video production, scriptwriting, presenting and filming, as well as how to get the best from a range of apps and tools, including live streaming platforms such as Facebook Live.
Even with minimal presentation experience or technical skill, participants learn how to frame ideas positively and produce professional results.
These workshops focus on real-world video skills not theory and are suitable whether you’re new to video or looking to improve what you already produce.
You will learn how to:
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Identify how video fits into your wider communications strategy
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Create engaging video content - avoiding endless “talking heads”
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Develop ideas through storyboarding and simple editorial planning
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Use notes, scripts or autocue tools more effectively
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Become a stronger on-camera communicator - confident, clear and concise
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Use impactful non-verbal communication: hands, eye contact, posture and clothing
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Shoot effective content using smartphones and tablets
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Take a more creative approach to framing and camerawork
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Use your own camera equipment more effectively - small accessories that make a big difference
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Edit and produce fast-turnaround video that still packs a punch
Our Better Video Workshops are led by tutors with broadcast production and shoot/edit experience, supported by experienced camera trainers across the UK.
To help you get started or improve an existing service - we also offer a one-day filmed shoot, producing up to four professionally edited video clips for your business.
WHO IS IT AIMED AT?
These workshops are ideal for:
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Communications, marketing and digital teams
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Press and media professionals moving towards video press releases
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Organisations producing internal or external video content
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Teams looking to become competent mobile video journalists (Mo-Jo)
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Anyone responsible for protecting and enhancing organisational reputation online
Workshops are typically delivered as interactive one-day sessions for small groups (up to six delegates), allowing hands-on coaching and personalised feedback. Programmes can be tailored to your needs and are growing in popularity year-on-year.
Strategic Media Training
Great trainers, highly engaging. I definitely feel better equipped for handling these sort of situations in the future. Definitely worth the investment and I would say it is essential for anyone in a role that may be asked to represent the force in the media. Appreciating the transferable skills is an added extra.
Chief Superintendent, Sussex Police
Dave and Rachel recently ran a strategic media training session with our senior exec team at Fairhive and it’s always a pleasure when we work with them. They are professional trainers with a dedication to helping individuals. Throughout the session they demonstrated a deep knowledge of strategic media providing an individualised training session with both local and national examples. They were able to keep the group engaged and positive and have the ability to adapt to the needs of each participant; providing constructive feedback during the recording element of the training.
Katie Ayala, Fairhive Housing, Aylesbury
An afternoon doing Media training with Dave Mason from Mentor was pure gold for me. It was fun, challenging and full of journalistic and business insight. Dave is a seasoned professional whose understanding of print, broadcast and social media is hard to fault. His real skill is to help you articulate your own story and ensure that you enter any media interview on the front foot, with an arsenal of tactics to help you. I can’t recommend him highly enough.
Professor Tansy Jessop, Pro Vice-Chancellor for Education, University of Bristol
Thanks for the engaging and knowledgeable session. It was great for our senior team to have the opportunity to practice and gain feedback in a real studio setting that the Mentor Media Training team made feel very relaxed. We look forward to putting it into practice.
Jo Gillow, Head of Marketing, Bath Building Society
Crisis Training
Thank you so much for the training yesterday. It was the perfect combination of insight and practical application, brought to life through the experience, knowledge and the stories yourself and Chris shared. We all enjoyed the day and took so much from it: definitely one of the best training sessions I’ve been on.
Juliet Allister, Head of Brand and Sustainability, Cornish Mutual
Thanks to Mentor for a brilliant day of training around crisis comms. It’s amazing how comfortable you can get in front of the camera if you just follow the techniques! Really worthwhile business continuity preparation for the team.
Gemma White, Woodbridge School
Presentation
Hugely informative. Getting a ‘magic formula’ for structuring a presentation and targeting the audience was most useful. Relaxed and professional tutoring.
Jon Buck, First Vice President, ProLogis
Strategic Communication – AI in Comms Workshop
The communications team really enjoyed it and found it quite inspiring. Appreciate your time and dedication to making the session useful to us as a University. It really hit the points we wanted to.
