You've thought about the media training - but what next?

Mentor announces partnership with

So you're here, because you're thinking about booking some media training. 

Or you’ve just had your radio and TV coaching, but now your boss is saying; ‘we need to get out there.’ The pressure is on to deliver the ROI. 

But what happens next? How do you get out there without a freshly approved, hefty PR budget?



It's very time consuming to get around all those news desks, busy journalists and planning editors who've got 500 emails to wade through!

Mentor's latest partnership with provides just the answer to get your freshly trained media spokespeople where they should be - on the telly and radio. is a team of highly experienced and motivated former journalist/producers, with fantastic news and features contacts in every major broadcaster, (both UK and USA), dedicated to getting your expert or thought-leading CEO, onto broadcast TV and radio.


The beauty of their USP is that you can still work with your PR team or agency to plan the messaging and strategy, with those people getting you written press coverage, while Carla and Tamara can get you onto business segments, radio slots and mainstream TV news as an expert in your field. It's the perfect white-label PR support-serviceIt’s exactly what our team of first class media trainers at Mentor coach our delegates for.

 Carla Lockwood, MD

We have excellent relationships with many PR agencies around the country, so Mentor is delighted to add the complementary services of a first class booking agency. Whether you’re part of a communications and marketing team, a PR agency, or simply looking to raise your profile, using Guestbooker’s services will provide that crucial extra muscle, when you’re busy planning and writing campaigns and press releases.

Adding to their impressive growth and success in the United States, Carla Lockwood, UK Managing Director, explained how she's building a portfolio of UK based guest experts, to offer to both British and American broadcasters.

“News programmes are always looking for fresh faces and they come to us on a daily basis requesting media-trained guests on all kinds of topics. With our connections inside their newsrooms, we regularly book experts on Sky News, Good Morning Britain, BBC Breakfast, BBC World, BBC Radio Five Live, LBC Radio and many other well-respected shows.”

 “Companies with an interest in business State-side also have the opportunity to get booked on U.S networks including CNN, ABC News, NBC news and Fox News.

As we know, regardless of the story, from health to wealth, CEO fails to the latest Trump controversy, the appetite for good media commentators on rolling news and beyond, is insatiable.

Find out more about what Guestbooker can do for your profile, here:  

Or contact Dawn and Dave at Mentor and we’ll put you in touch with Carla and her team.

‘Oh, just one more thing’…(as Detective Columbo used to say), if your expert hasn’t been media trained? Feel free to have a chat about starting that journey.

Article Author: Dave Mason

Dave is Mentor Media Training's Managing Director. He is a CIPR Accredited Practitioner and regularly trains for the PR industry institute. His extensive career in broadcasting spans 30 years across radio and television. He has coached executives from major public and private sector organisations, as well as the UK Armed Forces/NATO, around the world for the past decade. Dave is respected for his inspiring training, which is supportive and concentrates on fast learning development. A founding presenter and shareholder of Somerset’s Orchard FM, he went on to work extensively in commercial radio around the UK, as well as BBC News, where he was a Correspondent at BBC Radio 5 Live and Radio 1 Newsbeat. Dave has been a TV presenter, reporter and producer at ITN, GMTV, (ITV Breakfast), ITV News Westcountry and HTV West. He was one of GMTV’s senior producers for a decade, covering major international, domestic, political and entertainment stories. His roles have included senior news producing and planning, undercover investigations, war reporting and features production. He still broadcasts as a crisis communications pundit on LBC, BBC Radio and is a visiting lecturer at the Universities of Bath Spa, Gloucestershire and the Cardiff School of Journalism. He is the author of 'Handling the Media In Good Times & Bad'.