Mentor Media Training Tips

One Minute Essential Media Training Tips

Much of what we do at Mentor is mobile, agile and bespoke, we thought it was time to give you some essential media training tips in video format.


Watch our media training tips for giving TV interviews;

* Maintain eye contact with your interviewer and never look at the camera,(unless you are doing a remote, 'down-the-line' interview with an ear piece)

* Consciously slow down when you speak - it'll give you more authority!

* DON'T have 3 ideas or messages - you won't get that many across in a 20" soundbite or less - DO have one clear message, accompanied by 3 bullet points to illustrate your theme.

* Journalists always have an agenda - make sure you know yours.

* Be careful about what you wear - pastels or bold colours are mainly fine, avoid whites, blacks and checks or stripes.


Each week, we'll post another 'vodcast' with some 60 second essential media training tips on subjects such as; radio interviews, TV, press, social media messaging and crisis communications. 

Do pop back again to view our next video set of invaluable hints and tips. You can sign up to receive all of them; or to enquire about one of our range of media, social and presentations skills courses. We hope you find them useful!


Article Author: Dave Mason

Dave is Mentor Media Training's Managing Director. He is a CIPR Accredited Practitioner and regularly trains for the PR industry institute. His extensive career in broadcasting spans 30 years across radio and television. He has coached executives from major public and private sector organisations, as well as the UK Armed Forces/NATO, around the world for the past decade. Dave is respected for his inspiring training, which is supportive and concentrates on fast learning development. A founding presenter and shareholder of Somerset’s Orchard FM, he went on to work extensively in commercial radio around the UK, as well as BBC News, where he was a Correspondent at BBC Radio 5 Live and Radio 1 Newsbeat. Dave has been a TV presenter, reporter and producer at ITN, GMTV, (ITV Breakfast), ITV News Westcountry and HTV West. He was one of GMTV’s senior producers for a decade, covering major international, domestic, political and entertainment stories. His roles have included senior news producing and planning, undercover investigations, war reporting and features production. He still broadcasts as a crisis communications pundit on LBC, BBC Radio and is a visiting lecturer at the Universities of Bath Spa, Gloucestershire and the Cardiff School of Journalism. He is the author of 'Handling the Media In Good Times & Bad'.