Kickstart 2019 with a handy new book; 'Handling the Media in Good Times & Bad'

Our new book, 'Handling the Media...' will help your business in 2019

There's no doubting that 2019 is going to be an interesting year for UK business, as well as the public sector.

Pinpointing corporate messaging and ensuring it is heard in an authentic and engaging way, has never been more crucial.

Mentor's Head of Training, Dave Mason, guides you through the opportunities and the pitfalls in his recently published book, 'Handling the Media in Good Times and Bad', (Rudling House Publishing).

A must-read for anyone thinking about navigating the choppy waters of media engagement, whether traditional news organisations, user-generated-content or your own channels. It is an equally important companion guide for communications professionals who are required to brief executives in media handling.

Handling The Media... is available from Waterstones & Amazon.

https://www.waterstones.com/book/handling-the-media/dave-mason/9781910957103

If you have an Amazon account; https://goo.gl/1prA2r

Written by Mentor's Head of Media & Crisis Training, Dave Mason, the book updates many media training techniques to take account of the modern digital newsgathering landscape.

Describing the book, Dave said; "For me, it's an exciting way of distilling all the learning that we impart in the theory section of our media and crisis courses. It can't replace the valuable, practical element of going on a course, but it's perfect for communications and PR professionals."

The book will help in many ways, but if you sign up for one of Mentor's CPD accredited courses, you'll get it for free!

Having recently appeared on BBC Radio, LBC and TalkRadio, to talk about corporate reputation management issues, Dave Mason is available for interviews.

Please contact; 0117 305 8900

Article Author: Dave Mason

Dave is Mentor Media Training's Managing Director. He is a CIPR Accredited Practitioner and regularly trains for the PR industry institute. His extensive career in broadcasting spans 30 years across radio and television. He has coached executives from major public and private sector organisations, as well as the UK Armed Forces/NATO, around the world for the past decade. Dave is respected for his inspiring training, which is supportive and concentrates on fast learning development. A founding presenter and shareholder of Somerset’s Orchard FM, he went on to work extensively in commercial radio around the UK, as well as BBC News, where he was a Correspondent at BBC Radio 5 Live and Radio 1 Newsbeat. Dave has been a TV presenter, reporter and producer at ITN, GMTV, (ITV Breakfast), ITV News Westcountry and HTV West. He was one of GMTV’s senior producers for a decade, covering major international, domestic, political and entertainment stories. His roles have included senior news producing and planning, undercover investigations, war reporting and features production. Dave still broadcasts as a crisis communications pundit on Talk TV / Radio, BBC Radio and is a visiting lecturer at several universities. He is a non-executive Trustee of community station Radio Bath and the author of 'Handling the Media In Good Times & Bad'.