Advanced

Media Training

Advanced Media Training

Our most popular course - this takes media training to a new level. Perfect as a refresher and for senior executives/spokespeople. As well as equipping you with the tools to handle all kinds of print, social and broadcast media, this is the ideal choice for anyone who needs to perform live radio and TV interviews.

Even the most media savvy executives, could often do with a media refresher before a round of interviews. 

Having your 'lines to take', a quick Google of the coverage, then strapping yourself in for the rollercoaster that can ensue, is risky at best - while "no comment" is not an option.

Mentor's highly effective one day course will prepare your senior team for every kind of press and broadcast interview, in our one day master class.

It's difficult for media training companies to guarantee results - so don't just take our word for it. The proof of our pudding, is in the video testimonial! Mentor's courses have resulted in our delegates directly winning funding! See this video;

 

Personal impact and presentation, tone, clothing and key message development are the cornerstones of this excellent course. It is an intensely practical event that is tailored to your needs.

Our investment in the latest technology enables us to re-create remote 'live' style TV interviews at your place or ours.

 

This event can be tailored to exactly suit you and can cover interviews for TV, radio and press. The message development process and real life interview practice is invaluable.

 

 

Who should attend:

  • Your senior team / senior spokesperson (suggested max. 6/7)
  • All those who may need to handle media interviews
  • Those responsible for advising and briefing corporate interviewees

 

Sample Content:

  • Preparing for successful media interviews
  • Taking control of the interview situation
  • Message development
  • Understanding what to do in a media crisis *
  • Developing your personal impact
  • Live and pre-recorded broadcast and press interviews
  • Issues and awkward questions
  • Practice interviews with experienced journalists
  • Soundbites, why they are important and how to produce one
  • Understanding the importance of social media
  • Supportive feedback and pointers for developing your skills

 

 * We offer a full day crisis communications course, but will touch on the subject during this advanced session.

Contact our friendly team for more information on how to make this course work for you.