Video marketing is the most effective means of promoting your business, with companies who do so growing their income 49% faster year on year.
If you’ve ended up here because yet again, you’re being faced with parting with a portion of your marketing budget, you may need a bit more convincing, and are probably wondering what, or who, was to blame if your last video flopped?
So, whose responsibility was it when your video wasn’t the earth shattering, viral sensation you had hoped for? Was it the production company who misinterpreted your brief, the marketing assistant who posted it without linking through to your website, or could it have been that painfully wooden interview with your CEO?
Our series of corporate video pet hates, singles out some of the critical decisions that are made throughout the production, post-production and distribution process that will help your campaign to protect your brand and promote your business.
1. Playing it safe
The video experience has never been so accessible and our constantly evolving relationship with technology means anyone can direct and upload a film in seconds, so it’s no wonder that your content may be getting buried beneath this digital downpour of viral videos. If you’re keen to create a piece of content that is irresistibly sharable, we suggest thinking outside of the box…
Working alongside our Creative Director and team of visual storytellers here at Mentor, our pre-production team can sit down with you and help to develop a bespoke concept that transforms your corporate video into a memorable campaign that surprises and challenges your audience, while remaining true to your company values.
Our humorous ‘Flats and Shanks’ series of videos with international rugby legends David Flatman and Tom Shanklin demonstrates effective planning in action. The purpose of the videos was to promote Great Western Railway as the best means of transport during the 6 Nations Rugby tournament. With careful research and scripting, we tapped into the humour of the rugby fans, with friendly banter between the opposing players. The duo was a huge success and racked up over 400,000 views via social media.
At Mentor, we can challenge the dull, dry sales pitch that you’ve come to associate a ‘Corporate’ video with and create something memorable that will truly help you to stand out from the crowd.
Please keep your eye out for our next instalment, 'Bombarding us with Info'.