BLOG: Top Corporate Video Fails - Part 1

BLOG: Top Corporate Video Fails - Part 1

Video marketing is the most effective means of promoting your business, with companies who do so growing their income 49% faster year on year.

If you’ve ended up here because yet again, you’re being faced with parting with a portion of your marketing budget, you may need a bit more convincing, and are probably wondering what, or who, was to blame if your last video flopped?

So, whose responsibility was it when your video wasn’t the earth shattering, viral sensation you had hoped for? Was it the production company who misinterpreted your brief, the marketing assistant who posted it without linking through to your website, or could it have been that painfully wooden interview with your CEO?

Our series of corporate video pet hates, singles out some of the critical decisions that are made throughout the production, post-production and distribution process that will help your campaign to protect your brand and promote your business.


1. Playing it safe

The video experience has never been so accessible and our constantly evolving relationship with technology means anyone can direct and upload a film in seconds, so it’s no wonder that your content may be getting buried beneath this digital downpour of viral videos. If you’re keen to create a piece of content that is irresistibly sharable, we suggest thinking outside of the box…

Working alongside our Creative Director and team of visual storytellers here at Mentor, our pre-production team can sit down with you and help to develop a bespoke concept that transforms your corporate video into a memorable campaign that surprises and challenges your audience, while remaining true to your company values.

Our humorous ‘Flats and Shanks’ series of videos with international rugby legends David Flatman and Tom Shanklin demonstrates effective planning in action. The purpose of the videos was to promote Great Western Railway as the best means of transport during the 6 Nations Rugby tournament. With careful research and scripting, we tapped into the humour of the rugby fans, with friendly banter between the opposing players. The duo was a huge success and racked up over 400,000 views via social media.

 At Mentor, we can challenge the dull, dry sales pitch that you’ve come to associate a ‘Corporate’ video with and create something memorable that will truly help you to stand out from the crowd.

Please keep your eye out for our next instalment, 'Bombarding us with Info'. 

Article Author: Dave Mason

Dave is Mentor’s Head of Media Training. His extensive career in broadcasting spans 25 years across radio and television. He has coached members of major public and private sector organisations, as well as the UK Armed Forces and NATO around the world for the last five years. Dave is respected for his inspiring training, which is supportive and concentrates on fast learning development. A founding presenter and shareholder of Somerset’s Orchard FM, he went on to work extensively in commercial radio around the UK, as well as BBC News where he was a Correspondent at BBC Radio 5 Live and Radio 1 Newsbeat. Dave has been a TV presenter, reporter and producer at ITN in London, GMTV, (ITV Breakfast), ITV News (Westcountry and Wales) and HTV West. He was one of GMTV’s senior producers for a decade, covering major international, domestic, political and entertainment stories. His roles have included senior news producing and planning, undercover investigations, war reporting and features production. He still broadcasts as a pundit on BBC Radio and is a visiting lecturer at the Universities of Bath Spa, Gloucestershire and the Cardiff School of Journalism.