Using “Splutter” to stress test social media resilience
Social Media Simulation for Bristol AirportView case study
Training experts in historic Bath prior to media coverage
BANES Council Heritage ServicesView case study
Bristol Airport asked Mentor to provide a programme of “Splutter” (secure social media simulation) sessions, focussing on social media responsiveness, confidence boosting customer service training and a crisis communications exercise to test their social media resilience.
“Splutter” offers the functionality of social media sites like Facebook and Twitter, enabling you to re-create an engrossing, simulated world of social media engagement, i.e., through scenario-based exercises. Crucially, it all takes place in a password protected, secure environment.
Mentor’s Head of Media Training and one of our in-house social media specialists, (both former journalists), created a crisis scenario with the airport. We ran timed exercises to test the effectiveness of the airport’s crisis communications messaging. Highly realistic, 30–40 minute social simulation sessions were followed by ‘hot’ de-briefs, to assess where Customer Services and Airport Duty Managers performed well and offer any learning points for improvement.
The success of these immersive sessions in a friendly, informal training style, has resulted in Mentor being asked to provide our regular, advanced media training course for Airport Duty Managers and another “Splutter” event for the forthcoming crisis incident response day.
Jacqui Mills, Marketing and Communications Manager, Bristol Airport
““The training was incredible – it was fun – but also it was completely interactive, they were all involved and all had a go. And actually each one of them had the chance of dealing with some feedback on their responses on social media, which is invaluable if you can learn in a safe environment. The outcome for us is that the team has gained confidence and are very comfortable now in using social media in a public environment. So the training gave them the safe environment to learn, before going out and using social in the public arena.””